Contemporary technology has taken over our lives and businesses, on June 30th 2012 it was totalled that 2,405,518,376 people world wide were using the internet. – view all statistics here: http://www.internetworldstats.com/stats.htm
That is around quarter of the population of the world! And this number is increasing. This information alone shows the impact that technology has on the world as we know it. The internet is incredibly influential and most people use it as a source for credible information; specifically searching on popular searching sites such as Google and more recently, social networking sites like Facebook and Twitter or video sharing sites such as YouTube and Vimeo. The most popular site of course being Facebook, it only went public in 2006 (was a college based site from 2004) it was recently stated that the user total of Facebook in 2013 was 1.11 billion users! (information found at: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/)
It’s not just your average Joe using Facebook either, businesses quickly realised that the popularity of these sites opened up a quick and easy way for them to raise awareness for anything be it: music, film, TV shows, or even small family owned businesses for cake shops or restaurants…the possibilities are endless. So yes, all the big companies use social media sites and pay the small fee for advertisements to further promote their work. But these aren’t the only people who can use social media sites to get their work known world wide, due to the accessibility and free aspect of these platforms, people can now make a living off YouTube (though it’s not always easy). All because of multi-platform delivery of media content. I can upload a film onto Vimeo and YouTube for free – or pay a small advertisement fee for more promotion – this video could go viral due to popularity, or be seen by bigger companies and institutions. And you don’t just have to stick to one site, I could then make an official Facebook and Twitter page for this film, blog about it and create a website for it, instagram and put it on LinkedIn – and all of these things can be interlinked.
A good example of the way in which we can utilise the internet to increase the awareness and grossing a film makes is Pixar’s ‘Toy Story 3’ – Yes, this film would have grossed an amazingly high income with or without the use of the internet, as it did for the first film. But Toy story marketers came up with some great ideas through incorporating and embracing multi-platform media. They used the internet and went viral with videos on YouTube and the official website, videos such as ‘Ken’s dating tips’, ‘meet Lots o’ Huggin Bear’, as well as a comical IM chat between Woody and Buzz that went viral and much more. – http://www.traileraddict.com/trailer/toy-story-3/viral-trailer-im
They also used Facebook apps which allowed fans to buy tickets through Facebook in advance, and even apps that decide which Toy Story 3 character you are. There are countless Twitter profiles for the characters and the film itself so fans can get involved, they can Tweet the director, actors who voiced characters etc. or ‘Retweet’ things that the official film pages have tweeted, so all of the fans friends can then see what Toy Story are Tweeting without even following them. The same applies to Facebook through ‘sharing’ or ‘likes’.
Obviously, the big productions like Toy Story use all these social media sites and more to market their film, and it is successful. But small, independent films and documentaries and such can post and go viral or get noticed. UK360 hire researchers to search through the internet to find documentaries and films produced by small businesses and students, which they then put on their own sites and show on the television. Even as a student myself I use multiplatform media, our upcoming short film ‘Once Bitten Twice Shy’ has Facebook pages, websites, Twitter accounts, we blog about it regularly (as I’m sure you have all noticed). But we do all this to raise awareness, and it is working! I can ‘share’ the Facebook page for the film, and suddenly over 600 people have seen the page. This has helped us build an audience, and get funding and when the film is finished it will help us distribute and allow the film to be seen by as many people as possible.
Social networking sites have also grasped onto this new phenomenon and offer ‘related ads’ to personally specify what adverts will appeal to each individual – it might be in the form of who you follow, what video you should watch, what product you might like or links you should check out – such as IMDB or rotten tomatoes!
This 161 module has shown the importance of Transmedia, we found this from our ‘fairytale’ task, which incorporated Transmedia at its best – expressing a narrative through a variety of media platforms. I have linked this very blog to my Twitter and Facebook sites so whenever I post, all my Twitter followers and Facebook friends can see it and access it easily. It is so important and my blog views go up so much more than they did before I had linked to social media sites – I can safely say that my blog would not have half as many views without it being fed through these sites. You have to be constantly active and being available on a variety of different sites keeps my activity log up, I do not blog every week but I may Tweet or Facebook media-related posts, or I may ‘like’ or ‘reblog’ a wordpress blog. This gets you more followers on wordpress, more comments of your own and more likes.
For more information on Transmedia follow this link: https://vimeo.com/48763753