The One Show is a live magazine show, which is broadcast daily and produced by the BBC. I’ve seen bits of the show before, but never sat down and watched a full episode, and to be totally honest, I can’t see myself sitting down to watch it for my own entertainment anytime soon. Don’t get me wrong, the show fulfills its purpose well, it informs, educates, keeps viewers up to date with current news, but for me the entertainment side just does not call out to me.
The show definitely incorporates a bright and vibrant visual appearance, including the furniture, luminous on set lights, and the large windows represent the location; London, an iconic city and view. The windows also come in handy for allowing the set to look more spacious and free, rather than being closed in. The studio looks very modern, which will appeal to a contemporary audience. The set itself is pretty minimal and simplistic, making the audience concentrate more on the presenters themselves as well as the guests – with just a bright, colourful aura surrounding them. This is visually pleasing, and the vibrant colours will appeal to younger audiences and engage their initial attention. There is also a studio audience who watch the show as it goes out live, giving it more appeal as the viewer can get more involved with the show, and as sitting in the audience for the show is free, I’m sure it’s filled out every day. A studio audience is also a positive attribute because it gives a real reaction to the show and the producers can monitor how the show is being perceived.
The regular presenters consist of Alex Jones and Matt Baker, with Chris Evans appearing on Fridays instead of Baker. All the presenters are between the ages of 30 and 50 years old – signifying the round-a-bout age of the target audience. The presenters are well known TV personalities, and have all worked in the industry for a long time including work in radio, childrens TV and general reporting. They are energetic, and have a vibrant character, they’re up to date in current affairs making them perfect for the role and the friendly ambience they create appeals to viewers.
The music for the show is upbeat; it consists mainly of a trumpet and choir-style singing over the top. It starts the show with a positive, upbeat ambience to engage the audience, and bring in viewers – especially adults who’ve spent the day at work, and are ready to sit down and relax. The graphics are 3D and the typography itself consists of a font very similar; if not the same as the BBC logo itself, adding the intertextuality and instant recognition of the production brand/company.
The shows content is pretty light, in the episode I watched it included interviews and music from Olivia Newton John and Billy Bragg (two very successful stars, signifying the success of the show). It also looks at current issues, and issues which effect everyday people – such as fraud and real life experiences – in the episode I watched around five minutes was dedicated to a fraudulent ‘Amazon’ sight and included an interview with a man who had lost £920 to this site buying a television. Therefore, the content is relatable to the audience and guest stars, such as the two previously mentioned, are there for entertainment value and promotion for themselves more often than not.
The guests vary every day, this keeps the audience entertained and interested, and allows them to look forward to certain episodes if a particular guest appeals to them personally. The guests on the episode I watched are of similar age to the target audience, and are well-known throughout generations (I’d hope at least!). But the guests are not always celebrities, and there have been episodes with members of the public who have done charity work or been in the news who have been guests on the show. This opens up the show to the public even more, making it even more relatable and current.
There are many VT’s that run throughout the show; they are in keeping with the key themes or issues being brought up. There were clips of the celebrity guests at their height of fame, performing. Also, they used clips that they had produced recently, for example the interview with the man who was a victim to the Amazon fraud website, warning people on this issue. The VT clips are used quite often, however this allows the viewer to get out of the studio and adds more variety and substance to the show.
So overall, though it does not quite manage to keep me engaged throughout, the show is a very successful magazine, and I’m sure my mum would enjoy it!